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Referencesby M Ray2018Cited by 3Co-actors need to anticipate each other's actions to successfully perform joint actions. The frames of reference (FOR) used to ...
Feb 25, 2022In marketing, a frame of reference allows consumers to differentiate between your brand and similar brands in the market.
Essentially, the frame of reference is the way your product is perceived by the market and consumer; for example, a consumer can easily identify a new cola ...
What is frame of reference in marketing example?Essentially, the frame of reference is the way your product is perceived by the market and ...
Oct 13, 2015They must be positioned in context. The competitive frame of reference is a fancy way of describing the market ...
Mar 7, 2016You may find it necessary to position your brand in multiple competitive frames of reference. Perhaps there is ...
Sep 13, 2019A frame of reference engages an outside-in perspective to generate a better understanding of a business's ...
Aug 21, 2018Starbucks is one of the best examples of a brand using its competitive frame of reference, and flawlessly ...

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